Question
Apa, Pass O.V. Score, Product Is GM / Chevy Corvette
To prepare your plan’s positioning strategy, consider
competitors in the market, and decide how your company’s product
should be positioned for the following:
Brand building opportunities
Brand optimization opportunities with your target
markets
To assist with other marketing and promotional strategies in
the future
Write your positioning strategy. Include information about how you will differentiate the product in the marketplace. Include the following in your strategy:
A positioning statement
Remember to restate your target customers, their wants and needs, and how the product or service meets those wants and needs.
The positioning strategy should include information about the following:
Product differentiation. How is your product different in
its features, such as quality, performance, and reliability?
Consider customer aftercare differentiation. This includes
opportunities that the company offers with services that
complement the initial purchase of the core product. Add notes
about customer service information including the employees who
work for the company that interact with the customers.
Channel differentiation. The channel differentiation
represents how easy it is to communicate with the company when
ordering additional parts (e.g., service repair, warranties, and
more).
Image differentiation. Image includes the product’s
identity and image in the marketplace. Image is about how your
customers and market view the company and its products.The
company’s image can include its value proposition, the
brand’s personality, and its influence to persuade the
customer to buy. It also makes the product stand out from its
competitors.
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