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t must Bharti do well to succeed in the Indian mobile phone market? What are Bharti’s core competencies?Things Bharti needs to do:• Operations: Bharti needs to increase base stations from 5000 in the year 2004 to 40000 in the year 2007. This would cost Bharti $ 300 million to $ 400 million• HR: For building and maintaining the new base stations they need to hire 2000 to 3000 more people.• IT: Bharti needs to make huge up-front investments in IT to get the right architecture in place such as Telecom network software, Customer management information and business support software. Bharti’s core competencies were in its excellence in Operations are as follows:• Customer Service: It is known for providing error free customer service with very …show more content…
• EDGE: Bharti has also deployed a 2.5 GSM compatible technology that will allow it to upgrade to 3G quickly• International collaboration: Through the group’s participation in the i2i undersea cable system. It has also entered a JV with SingTel and 13 other telecom groups for the construction of SEA-ME-WE42. Do you think Bharti should enter the outsourcing agreements outlined by Gupta? What do you see as advantages and disadvantages of such agreements? How do the different outsourcing agreements work towards building these core competencies?Yes, Bharti should go for Outsourcing because:• The Vendor would provide Bharti with network capacity and Bharti would make the actual payment only when the capacity is up and running. • Huge Capital expenditure is needed to help in capturing the growing customer …show more content…
If you were Bharti, what major concerns would you have about entering an outsourcing agreement with IBM? With Ericsson, Nokia, or Siemens?Following would be the major concerns for Bharti in entering an agreement with IBM:• Too much dependency on the vendors would be a concern• IT and marketing department were worried that software or hardware applications not supported by IBM might not be available• IBM might not be willing to work with other vendors and Bharti might not have access to certain creative new applications Following would be the major concerns for Bharti in entering an agreement with Ericsson, Nokia or Siemens:• The HR team was concerned if all the 1000 employees would be comfortable with the transfer or vendors might not be ready to accept

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