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Running Head: ITC LTD INTRODUCTION1ITC Ltd IntroductionNameInstitutionDateITC LTD INTRODUCTION2ITC Ltd IntroductionITC Limited is a 110-year-old Indian multinational company. The company deals withtobacco and cigarettes. It has its headquarters in Kolkata, West Bengal. The ITC brand also sellsstationery, personal care products, foods, and dairy products and paper boards. The company,due to the time that it has been in the market, has plenty of strengths and weaknesses.One of the companys strengths lies in its portfolio. The company has six strong anddiverse brands under its name. Further, the majority of these brands are market leaders in India(Kapoor & Lawania, 2016). This makes the company have high revenues, which would enable itto engage in other research and development activities whose result is usually innovative andbetter products. In line with this, the company also has one of the best researches anddevelopment facilities in the country. This ensures that they are ahead of the competition most ofthe time. The other strength of the company lies in the period through which it has been inexistence. The company has managed to exist for more than on ...


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