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We have purchased one SAMSUNG laptop and compare with other compitative product brand DELL LAPTOP.Structure Assessment Task Two — Group Business Report: Title page o BUMKT5902 Marketing Management o PARTNER ADD—LOCATION AND TERM o Group Assignment—Changing Consumer Preference Strategy o Names of each group member (Group Assignment). If you are an international student and also have an English name please write both names o Each group members IDs o The Due Date and Time—PARTNER ADD o Submitted to— PARTNER ADD Executive Summary (not counted in word count) – See Report Writing notes on how write ES Introductory sentence/short paragraph Major findings Major recommendations Table of Contents Introduction Background to the task (include brief description of the product) Purpose of the report Format of the report REQUIREMENTS: Target consumer – description and insight. Use the theory of marketing / consumer behaviour to structure. (LIKE MOSLOW THOERY AND ETC) Explain and analyse nominated value proposition and marketing mix strategy Explain competing product value proposition and marketing mix strategy Justify why the proposed value proposition and marketing mix strategy for competing product will change consumers’ preference.



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