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Running head: MARKETING RESEARCH1Marketing ResearchStudentInstitution2MARKETING RESEARCHMarketing ResearchDoes the increase in the health awareness levels cause a decline in the brand value of the CocaCola Company?In the recent times, there have been health campaigns that are aimed at educating peopleabout the healthy living. One of the products that have come under heavy scrutiny is thecarbonated soft drinks (soda). The increased level of awareness implies that customers are likelyto make an informed choice about the products that they are taking. Increased obesity and otherlifestyle diseases have received mass attentions and thus shaping a discussion on the majorcauses. The carbonated soft drinks have been identified as one of the products that have thecontributed to the increase in these diseases.The Coca-Cola Company aims at gaining insight into the impacts that these trends haveon their brand. This will inform the company choices regarding expansion programs, productdevelopment and as well the choice of marketing campaigns. The outcomes will inform acomeback strategy that the company will employ to counter the claims and maintain its brandpositioning.The study will measure the changes in the perceptions amongst the customers. It will beperformed in the form of questionnaires that are designed to capture the changes in the brandperception. It will focus on loyal customers that are over the age of 25 years. The choice of theage is important as ...


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