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For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-termand long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan in 8–12 pages:

Note:Wikipedia and other websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

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