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In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:



Next, select an environment/location:

New York


Finally, select three (3) marketing tools:

  • Email
  • Newspaper



  • Provide a general overview of your select healthcare system.
  • Discuss the demographics of your select location.
  • Discuss the advantages of using each marketing tool at your healthcare system and location.
  • Discuss the disadvantages of using each marketing tool at your healthcare system and location.
  • Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.

Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.

  • 3-4 page paper excluding front and back matter (APA standards apply ).
  • Internal organizational memorandum.
  • Infographic
  • Video newscast (using a free online video recorder such as YouTube.com) (e.g., entertainment talk show, television commentary, interview-style, news reporting, etc.). 7-10 minute public service announcement (using a free online voice recorder such as vocaroo.com)
  • PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).

The use of first person is permitted for this assignment (excluding option 1). APA formatting (e.g., title page, conclusion, reference page, etc.) should not be used.

  • Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.



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