Toyota's Mission and Vision Statements
The Toyota Motor Sales U.S.A., Inc. Mission and Vision Statements are as follows:
Mission Statement: "To attract and attain customers with outstanding products and services and the most satisfying ownership experience in U.S.A"
Vision Statement: "To be the most successful and respected car company in America."
Toyotas Stakeholder Groups & CSR Initiatives
As an international company in the automotive line, Toyotas corporate social responsibility activity deals with various stakeholders with unlike interests and demands. Although, the following are the most significant groups of Toyotas stakeholders, according to significance in affecting the firm:
Employees: Toyota considers employees as its most important stakeholders. This stakeholder group aims for job guarantee, career future and fair employment treatments. show more content
The interests of this stakeholder group are high quality products and services, along with attractive pricing. Toyota finding these interests through rapid transformations based on The Toyota Wayand the Toyota Production System (TPS), which aim to efficiency, highest quality and fastest innovation. Thus, the enterprises corporate social responsibility programs properly cover the interests of customers as stakeholders.
Investors: Toyota considers investors as third major stakeholder group. These stakeholders are interested in financial gaining. Toyota make these interests through emphasis on international business market. The company had a decline because of the recession in the late 2000s and huge numbers of recalled products in 2009 due to safety matters like the sticking pedal problem, following its restructure Toyota now highlights advance business resilience as a priority over fast
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