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Running Head: KATE SPADE1Kate Spades DemographicsInsert your nameInsert your schools name2Kate Spade is an American designer who deals in fashion handbags, clothing, jewelry,shoes, stationery, etc. When it comes to age, Kate spade has no specific demographic that ittargets. Kate spade manufactures products for almost everybody, from babies to old people butinitially it was targeting suburban women aged between 26-36 years . The fact that they deal inmany things from clothing, jewelry to china makes them very versatile. Elderly people will buychina as gifts to their children when they are getting married, friends will buy baby wear for theirfriends baby, adults will buy a Kate spades handbag for themselves, etc. This diversity hasenabled Kate Spade to sell more than other competitors who are very specific with the peoplethey target with their products.When it comes to sex, Kate Spade also does not discriminate on whom it makes productsfor. Kate Spade has products for both men and women. There are handbags, jewelry, fragrance,eyewear, home dcor, etc. On the other hand, men also need these things i.e. shoes, stationery,accessories, fragrance, etc. Once again Kate Spade comes in as an industry kingpin for havingproducts for every sex which serves to increase their customer base, their sales volumes andeventually their profits. The male section of Kate Spade is called Jack Spade which is featuredon their website and displays a man with Kate Spade p ...


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