Running Head: SOCIAL MEDIA STRATEGY FOR MCDONALDSSocial Media Strategy for McDonaldsNameInstitution1SOCIAL MEDIA STRATEGY FOR MCDONALDS2McDonalds is a leading international fast food brand operating in more than one hundredcountries. Thus, to reach its market, McDonalds engages in product promotion in differentchannels including the social media. The social media platforms used at McDonalds include;Facebook, Instagram, Twitter, Linked In and blogs. Therefore, McDonalds uses the networktools mentioned in chapter 18 namely; social networks, blogs, microblogs and media sharingsites.The company is very popular in Facebook with more than 78 million followers and morethan 2.2 billion monthly active users (Pratap, 2019). McDonalds use Facebook not only forproduct promotion but also to address customer related issues such as complaints. In addition,McDonalds has considerably high number of followers in Twitter amounting to about 3.5million (Econsultancy, 2019). The company undertakes promotion in Twitter, and engagesconsumers about new brands. Furthermore, according to Pratap (2019), McDonalds usesLinkedIn to connect with its educate ...
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