Assume that you are working for a new resort hotel in an island.
The past few months of 2015 have proved to be promising to your
company. Occupancy rates have gone up. More customers have booked
the rooms for the next few months. It seems that the no of
foreigners visiting have increased. Â
Your company also recognises more business opportunities in the neighbouring islands. In order to prepare for the next meeting of the company's top management, your boss has asked you to prepare the marketing plan for 2016 for a new hotel which is being built on a neighbouring island. Your boss has indicated that the following sections should be included in your proposal:Â Â
- Executive summary - Situation analysis - SWOT analysis - Marketing goal and objectives - Marketing strategies - Marketing implementation - Evaluation and control
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