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Marketing consumer behavior
Consumer behavior may be defined as the way in which individuals, groups or even institutions make their decisions with respect to purchasing, consuming or even disposing of goods and services. The study of consumers is important because it enables organizations and firms to improve on their strategies in marketing. They are therefore able to understand the way consumers think and reason as they choose among many alternatives, consumers behavior as they shop or even make marketing decisions and the way different marketers can improve on their marketing campaigns and also strategies in order to reach the consumer more effectively. The way a product is used is usually of great interest to the marketer since this may play a role in determining how consumption can be encouraged.
Marketing strategy is one of the main applications of consumer behavior. The marketing strategy is concerned with the conducting of more effective marketing campaigns. For instance, through understanding the fact that most consumers do not like food advertisements when they are hungry, a firm may find it wise to move the advertisement of snacks and other foods to later in the day. Also by acknowledging that newly introduced products are in most cases accepted by a few consumers and only spread afterwards to the rest of the population, we can learn that the firms are looking forward to introducing a new product to the market needs to be well-financed until the product can be declared as breakthrough and also it will be very crucial to impress the first users of a product because they will play a role in influencing the choices made by other potential customers.
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