What is Required?: Choosing from among ANY ONE of the business scenarios provided below, prepare a Market Analysis Report that outlines an overall market analysis for your client. This analysis will include a comprehensive macro- and micro-environmental business analysis, an industry analysis, the challenges and opportunities, customer analysis including current and potential target customers, market segments, and some influences shaping their behavioural choices, and an analysis (if applicable) of key competitors. Also to be included are some ideas about how further market research can be carried out to gain more insights. You are the senior market analyst for a leading marketing consultancy firm. You have been approached by clients asking you to prepare a market analysis that will help them in firming up their marketing plans.
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