Running head: SALES MANAGEMENT- CASE STUDYCase 2.1: ProFood Supply CompanyStudents NameProfessors NameCourse TitleDateSALES MANAGEMENT- CASE STUDY2Jon Menzes is likely to be successful in the short term with this strategy because by cuttingthe cost of products, the interest of Sleep Tight will definitely be caught. Generally, since his goalis to acquire a new market segment, the low-cost strategy is the best for a start. Consumers areafter spending the least amount possible on consumption and therefore once prices subside, mostof them will buy in bulk. Secondly, the fact that he is using the Baker Brothers who are long termsuppliers of Sleep Tight puts him on the winning side because the baker brothers will demandmore to supply to Sleep Tight (Ingram et al., 2015).The Longer run implications of this strategy are negative. Swanson will less likely bewilling to have a business relationship with Pro Food because what Jon is doing is that he wantsto take Swansons business. This may be extremely detrimental to Pro Food because Swanson ispopular and if there is no relationship with them then Pro Food will definitely perform poorly inthe years to come. The longer-term implications for Jon Menzes are that he may lose his job afterlosing a potential client that is well established and was willing to work with Pro Food in thecoming years (Ingram et al., 2015).If I were Emily Lewis, I would advise Jon to try and find another hotel or motel for thetim ...
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