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Students are required to undertake a detailed analysis (Need to select a model which includes the ‘analysis element) of the current Marketing Communications context for an organization of their choice (This should be a small limited company in the UK).

The analysis should address the following requirments:-

•    Provide a brief summary of the organisation, which should consist of an organisational overview and market overview. (10%)

•    A presentation of the critical analysis of the current Marketing Communications strategy of an organization of your choice. (30%)

•    A critical evaluation of the analysis (1,000 words maximum). (50%)

•    Appropriate format, referencing, grammar etc. (10%)

The contextual analysis should include a detailed analysis of all aspects of Marketing Communications. Appropriate models should be utilized in order to help with the analysis.

The models utilized should be placed in appendices.

An evaluation of the analysis should be presented in report format. 1,000 maximum word count for the evaluation.



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