This challenging assessment/task will provide you a real world experience through an applied and innovative task based on team effort. For details on how to analyse a case study please read Case Study 1 in your text on pp. 625 - 628. Your task is to read the Case Study 7 in your text on pp. 649 â€“ 653 and this will also be available on the course Moodle site. Based on your discussion, you (as a team) have to develop a website containing the following tasks with tabs for each question below: 1. Answer Question 1 from Case Study 7. 2. Develop a print ad or a scene from a TV ad to represent New Zealand and use this as the front page of your website. Your proposed export market is China. 3. Assume that China has been identified as a tourist market and that there is a sufficiently large Active Considers segment. What is the potential impact of the PESTLE factors on the research process? 4. Answer Question 5 from the Case Study 7 in your text. Your answers must be available and viewable from the same Webpage but under a separate Tab/section. You will need to create a tab â€˜Our Teamâ€™ or â€˜Contact Usâ€™ where you include details of each team member and their contribution to this website. Once completed, the team will complete the marking criteria form. One team will complete one form and provide all relevant details in that form. The team will copy and paste the Web link in the specified space provided in the marking criteria sheet. The form must be uploaded online through a specified link available in Week 11 slot and by the due date. Please see course Moodle website for submission guidelines
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