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Write a 700- to 1,050-word paper in which you define  integrated marketing communications and the role it plays in program development

  • Provide integrated marketing definitions from two different sources. 
  • Explain the importance of marketing in organizational success. 
  • Describe how integrated marketing and program development can result in a more successful program. 
  • Provide at least three examples from different organizations to support your explanation. 
  • Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing.  

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