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Strengths

At Creative World Shoes (CWS), we retain many strengths as a company. To begin, we have a strong sales team. In a retail business, a powerful sales team is crucial because they are the direct link to the customers. We have hired and trained the proper individuals for our sales team and we believe that we have a powerful team. Employees should constantly be motivated and secure in their job. Open communication is always welcome in this company. We believe in employee satisfaction and we are constantly listening to their suggestions. Leadership in a company can impact the energy greatly. We hold meetings every Monday to make a plan for the week to keep everyone organized and satisfied. A happy salesteam means happy customers.
CWS has always strived to produce the cheapest products while maintaining great quality. We ensure that our costs are cheap in order to promote these great prices. This increases our …show more content…
Considering the fact that we have been in business for 10 years, there have been many features that are projected to change for the next 5-10 years. Cash flow is a large issue in many companies. CWS has definitely had some issues regarding cash flow where expenses were becoming more than the revenue. Some examples of the main expenses are the production of the product/cost and marketing. CWS is constantly researching cheaper suppliers with the same great quality. When a business first starts out, that is when marketing is the most important. The goal is to get the word out there about the new business through marketing. Revenue should always be more than expenses. Sometimes companies risk spending more than they make in revenue in hopes that it will bring revenue in the long run. Furthermore, we have planned for the future years. We have prepared monthly budgets for all expenses that are less than our monthly

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