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Running head: GOURMET COFFEE1Gourmet CoffeeStudent NameInstitution AffiliationGOURMET COFFEE2Opening a Gourmet Coffee shopAddressing consumer needsThe coffee business is growing very fast in the current economy. For many years therehas been a competition between the MacDonald and the Starbucks coffee shops. Due to theirpopularity, most entrepreneurs have a fear of venturing into this market. With a proper businessplan, it is very easy to do well in this sector since coffee is a drink that is consumed daily. Thereason why I choose to start up a gourmet coffee shop is because of the market gap in my town.Most of the coffee shops here are selling ordinary coffee from the supermarkets. Gourmet coffeemeans high-quality coffee. This coffee is made from freshly roasted beans. The Arabica beansare known for producing a better flavor and aroma than the Robusta bean. The Gourmet coffee Iwill create will come in flavors such as Toasted Almond, French Vanilla, and Hazelnut. I amconvinced that this coffee will satisfy the needs of the customers because the demand is so high.First, the town has schools and upper-class people.From my research, most of them seem not comfortable with the coffee joints providingthe ordinary coffee. Most of the people who drink coffee believe that it helps in relaxing themind, and every day, one is leaving the job he wants to pass through a coffee shop. The studentswill also get an opportunity to meet during their free time and hav ...


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