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Running head: ZAPPOS CULTURE1Module 04 Written Assignment - The Zappos CultureNameInstitutional AffiliationZAPPOS CULTURE2Module 04 Written Assignment - The Zappos CultureIt is very different for a company to build a culture today than it was 50 years ago. Theadvent of the internet has connected people and transparency is expected of all companiesconsidering an unhappy customer can blog about their experience and the story will spread tomany people. The upside is that great stories can be read be read instantaneously by a lot ofpotential customers. Zappos.com has decided that their brand should be associated with morethan just shoes and clothing. Zappos.com has built their brand around the best customer servicesand customer experience (Zappos, 2009). The general belief in Zappos is that their customerservice is the entire company.The best way that Zappos.com has built their brand is through culture (Heathfield, 2016).The company believes that if the culture is right, every aspect of the company will follow suit.Zappos culture is the companys brand. Zappos culture is maintained by the hiring process thatis in form of two interviews. The hiring team con ...


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