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Purpose of Assignment

Students should understand how to use the financial information and tools learned in the class on a public company, obtain public company SEC reports, and use that data to calculate a company's financial ratios and their comparison to industry or competitor standards.

Assignment Steps 


Resources:Tutorial help on Excel® and Word functions can be found on the Microsoft®Office® website. There are also additional tutorials via the web that offer support for office products. 

Selectone of the publicly traded corporations listed below and obtain the most current SEC Form 10-K (annual financial report) from the company's web site ( Do not use the Annual Report that is sent to shareholders):


  • Harley Davidson Corporation

Calculateand analyzethe following ratios for your selected company for the last two years from the SEC Form 10-K:


  • Equity Multiplier
  • Return on Equity (Use three ratio DuPont method)

Compareand contrastyour company's ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources, and provide a detailed answer and analysis as to why your company's ratios are different than the industry/competitor standard.


Prepareyour analysis in a minimum of 150-200 words in Microsoft® Word. The use of Microsoft®Word tables is encouraged.


Citethe source of the industry/competitor ratio information.


Format your assignment consistent with APA guidelines. 

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