Question
MKT607 Marketing Management
Week 7 Discussion
DQ1 What global marketing opportunities and challenges would
you face if the simulation were based on a real-world international
situation? Discuss the difference in the experience you would have
without the assumptions built into the simulation (e.g., no
cultural barriers, language, currency, tariffs, mode of entry
challenges).
DQ2 Using the resources describing conscious capitalism and
fair trade, how does fair trade support the philosophy and
practices of conscious capitalism? What are the challenges to
implementation of fair trade in the developing world?












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