Question
MKT607 Marketing Management
Week 6 Discussion
DQ1 Using the resources on multichannel distribution,
summarize the benefits and challenges of using more than one
channel, specifically direct, indirect, and multichannel. What is
channel conflict? How can marketers use two or more channels and
minimize the potential of channel conflict?
DQ2 What are the various types and functions of marketing
intermediaries? Which are more important for large business and
why? Which are more important for the small business and why? How
could additional marketing channel options in the simulation help
you better serve your target market?












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