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1. What is the size of the market?
2. What is the growth rate of the industry?
3. Is the market at full capacity?
4. Where are customers getting the product now?
5. Where are the customers?
6. How many would purchase from you?
7. What external factors come to bear? Government, Industry Dynamics
8. What keeps new competition from entering this market? (Barriers to Entry)

Technical Feasibility
Questions to Answer

1.    What are the options for developing the technology (customer, off the shelf, design yourself, subcontract)?

2. What are the options for producing the product or service?
• In House
• Subcontract
• License
• Joint Venture or Partnership
• Combination

3.What are the options for Sales and Distribution?
• In House
• Whole Sale
• Distributors or Sales Representatives
• License
• Joint Venture or Partnership
• Combination

4.What resources are required for development and are they available to you (skills, raw materials, components, suppliers, facilities & equipment)?

5. What are the laws and regulation relating to the business?
• Industry Standards or Regulations
• Personal Certifications
• Intellectual Property (Patents, trademarks, copyrights)
• Environmental Liability

6. Has the research discovered any moral or ethical issues that you are uncomfortable with?

7. What technological changes are changing or emerging that may affect the business?

Financial Feasibility
1 What are the projected Revenues from the sale of your product or service?
• From the Market Research, what is the projected sales volume in "units sold?" and in "dollars sold"?
• From the Market Research, what is the selling price per unit



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