Question
MKT607 Marketing Management
Week 5 Discussion
DQ1 The Conscious Capitalism simulation involves
business-to-business (B2B) marketing of computer products. Social
media is often considered for business-to-consumer (B2C) marketing.
Does social media marketing work in the B2B marketplace?
Considering the assigned articles, how does social media compare to
other channels for B2B marketing? Summarize a conclusion from an
assigned article and add your own interpretation of social media
for B2B. Provide at least two specific examples of how might you
use social media marketing in the Conscious Capitalism simulation
to build relationships with business buyers. Defend your choices.
DQ2 Relevance has always been the challenge of the
advertising industry. Summarize Kristi Roger’s assessment of the
advertising industry in her Ted Talk. Considering her hypothesis
and results, what are some implications for marketing managers as
they seek to improve the ROI of marketing expenditures on all forms
of marketing communications? How could these ideas affect your
decisions within the Conscious Capitalism simulation or your future
endeavors?
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