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1Business CaseBusiness CaseName of Student:Institution:Professor:Date:2Business CaseA business case is defined as a piece of documented argument and serves the purpose of ensuringthat it convinces the decision maker to assertion a certain particular action. This document isrequired as a rule to show a particular defined path to an attractive return of investment (ROI).Further, a business case can be just a simple spoken suggestion. An a example of this simplespoken business case is, when a manager to a books store notices that the business doesnt makeenough sales on Sunday at 5 pm and presents to the business owner that fact and then presentinga business case to have the business be closing at 4pm Sundays. However, for more complexissues, a business case should be presented in a documented manner and should be doneexclusively with the view of convincing the owner through thoroughly examining the probablebenefits and risks which can be involved by working out the action and, conversely, not workingthe action out. The conclusion of the business case should be a compelling presentation whichargues towards the implementation.A business plan on the other hand a business is a proposal done for a new business which intendsto start or in the case of an already existing business, it may be proposing a big change. It istherefore stated as a proposal for a strategy or project and it is structured to capture the marketingplan, the business model, the estimat ...


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