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 1. How do the various definitions of quality (and identify them) discussed relate to the quality practices at Gerber? 2. How does Gerber exhibit the fundamental principles of total quality – customer and stakeholder focus, participation and teamwork, and a process focus and continuous improvement? 3. How did quality help Gerber overcome the crisis it faced in the consumer-tampering situation? What are the practices & lessons at Gerber useful for other companies in the baby formula industry when faced in consumer confidence crisis?



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