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Guide lines to your course work Write a report on the Zara case study given to you in class based on three questions. The follow information’s provides an overview of the assessment requirement. Description of coursework: - This is a case study where you will analyse important issues in international marketing strategy. Word counts 3000 Audience and role of author: this report should be written for an academic audience, i.e, with appropriate academic references and including relevant theories. Learning outcomes: analyse international markets, and assess the risk elements including political, economic and socio-cultural factors. Evaluate and assess the international marketing strategy and international marketing decisions and activities Determine the entry strategy for foreign markets. The report must be word –processed in font size 12 and double-line spaced. Table of contents (this should show): The full list of sections within the report (including any appendices and reference lists) The page number on which each section begins List of illustrations Table of figures: this is the list of all the figures presented in the body of the report. Table of tables: this is the list of all the tables presented in the body of your report. Examples of referencing in context: Jobber (2001) defines the marketing concept as “…….”. There is evidence that (smith.1990) that the statistical analysis is sound. It Is estimated that around 73 million people are employed directly by multinational companies worldwide (UN,1996). Conclusion:-your must draw together the main points discussed in each question to conclude. Appendices: This includes relevant information but may not be central to the main body of the report or may interrupt of the flow of the argument. This is material does not count towards the world length; any information in the appendices must be cross reference in the main body of the text. Introduction: a brief summary of what you going to discuss and how Main body (answering the case study questions): You should conduct a thorough and critical analysis of your relevant areas of discussion and support your discussion and what you write with evidence, this means that you must support each assertion, arguments or point you make with references to relevant theories, models and concepts in the literature that support your point. Also, where possible, you can support your points by facts and figures, and real life examples. Remember that you must cite all your sources in the text properly (see example below). this is important to acknowledge other writer's work, to demonstrate the body of knowledge upon which your research is based and to enable all those who read your work to identify and locate your sources easily. if you do not acknowledge the source of your material it will be considered an appropriation (theft) of another's intellectual property. List of references, separate all references in where they belong to as follows references from Bibliography references from journal articles references from technical report reference from non-government organization government report university report report from website. Assessment criteria:- Your answers to each question must demonstrate your ability to : identify the key concerpts, issues and models, applying models like Ansoff matrix, portals five, Pestal, Swot, Price strategy. From the Case study, decide which of the brand would be the future leader and why. apply these concepts into the relevant contexts demonstrate content relevance research and cite sources from peer reviewed journals and texts(avoid online sources that cannot be sourced through hard copies) argues the points clearly and supported by facts, evidence and examples structure your essay and use appropriate headings write clearly and with out typographical and grammatical errors reference effectively using the harvard system of referencing(in contect and in the bibliography at the end of your report. suggested resources : the main resource you should draw uoin is the essential textbook for this module: Ghauri, p and cateora, p (2014) international marketing (4th edition) london. McGraw- hill. This is essential reading is available via kortext. you should also use appropriate ariticles from academic journals.



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