Question
LDR620 Leading a General Manager
Week 4 Assignment
Strategic Planning: SWOT Analysis and Goals
Strategic planning within organizations provides a plethora
of benefits to the organization including meeting goals specified
in the plan and contributing to the long-term success of an
organization. Refer to Exhibit 8.3: The Strategic Management
Process, located in Chapter 8 of the Management textbook.
For this assignment, select either your own organization or
one you know enough about to complete a series of assignments
related to strategic planning for a proposal you would like to
implement. The same organization will be used in the following
assignments:
Strategic Planning: Strategy Map (Topic 4)
Strategic Planning: Action Plan (Topic 5)
Strategic Planning: Communication Plan (Topic 7)
Strategic Planning: Evaluation (Topic 8)
Strategic Planning: Presentation (Topic 8)
Once you have selected the organization, identify a strategic
goal through preforming a SWOT analysis within your sphere of
influence. For example, if you are not currently in a management or
leadership position, it is acceptable to focus on a more focused
area of your organization you are currently in a position to
impact. If you are a classroom teacher, perhaps you see
opportunities for improving access to technology in your district.
If you are a nurse, perhaps you see opportunities to improve
communication processes in your department, etc.
A SWOT analysis is part of strategy formulation that leads to
goal setting and then progresses to the development of a strategic
plan. Be sure to follow the criteria for effective goals as
illustrated to Exhibit 7.5, located in Chapter 7 of the Management
textbook.
Complete a SWOT analysis using the “SWOT Analysis” template.
Consider the following guiding questions as you complete the SWOT
Analysis:
What are the recognized strengths of your identified area?
What does your identified area do better than other
companies?
What unique capabilities or resources does you identified
area possess?
What do other companies consider to be your strength?
What are the recognized weaknesses of your identified area?
What do competitors do better than your identified area?
What areas can be improved at your current position?
What do other companies consider to be your weakness?
What trends or conditions impact the company in a positive
way?
What opportunities exist for the identified area?
What trends or conditions impact the identified area in a
negative way?
What is the competition doing that may have an impact on your
identified area?
Does your identified area have solid financial support?
What impact does your weakness have on the threats your
identified area faces?
These questions are samples of what you may need to address
in your SWOT Analysis. Using the SWOT analysis results, develop at
least one strategic goal. Submit both the completed SWOT analysis
document and the strategic goal.
APA format is not required, but solid academic writing is
expected.
This assignment uses a rubric. Please review the rubric prior
to beginning the assignment to become familiar with the
expectations for successful completion.
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