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Media List and Media Release and Media Release Summary Due Monday of Week 7 at 5pm AEST Students must write a one-page media release and compile a separate media distribution list for the fictitious media release, that is provided in the content of this booklet titled ‘Fictional Media Release’ (p. 10) and using the Media Release Template provided in your Unit Outline. The fictional media release information is provided in this unit outline. Note that a media release ideally contains news or a newsworthy story and not just pure public relations messages. The Media List should be presented in a Word table including contact details for media outlets to whom the release is targeted. It should include the Media Outlet name, the journalist, producer or presenter’s name, phone and email and other relevant information such as deadlines. The list should consist of a minimum of 10 media outlets (though more is fine), including education media, whom you regard as the most likely to be interested in the media release. Information for the list can be obtained from a media guide such as Margaret Gee’s Australian Media Guide which is listed in the Recommended Readings section of this unit outline. This should not be your only resource for finding media contacts though. Research and contacting the outlets should also be done. The Media List Rationale of 200 words should highlight where and how exactly you have sourced your chosen media outlets and why you have chosen these particular contacts for your Media List. The rationale should show students have identified the target audience (such as general public, pet owners, parents of young children, soccer fans etc) and selected media outlets to reach this audience and have at least 3 academic reference points. FICTIONAL MEDIA RELEASE Guidelines: Write a one page media release using the following information. Assume you are a media officer for the university named below. It is not necessary to use all the information or quotes. Include time and date of release and at least three quotes. You can use any of the statements attributed to speakers as direct quotes. Direct quotes (enclosing actual speech in quotation marks) should be in present tense i.e.: “I am going to the shop.” Indirect speech (paraphrased without quote marks) should be in past tense i.e.: She said she was going to the shop. All quotes should be attributed to the talent (Professors Clarke and Summer), not the media officer. Titles should refer first to the institution, then title, then name. Do NOT include a logo from your organisation in the media release. A WORD ABOUT WORD LENGTHS: The word lengths in CMM220 are meant as a guide only and students who produce materials with 10 per cent fewer or more than the word lengths won’t lose marks. Don’t pad a media release or communication materials with more words to meet a word length. The important thing is to tell your story and convey your messages succinctly and in a newsworthy manner. Ideally most media releases are limited to one page but if your media release goes over one page you will not be penalised, as long as the media writing is justified.



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