Groupon is a business that partners with other businesses to give consumers deals on various products and services (Ferrell, O.C., Hirt, G.A., & Ferrell, L., 2014). The best thing about what groupon does is it forces purchases from groups of people instead of a single person. Because of the type of business Groupon is, it has to communicate with the consumer as well as the businesses. When it comes to the customer, most of them use Groupon for the value of products and services as well as the discovery of new things to buy and do. The type of service Groupon provides makes it hard for customers to look elsewhere for similar benefits. When it comes to marketingits service to customers, Groupon uses social media sites such as Facebook (Ferrell
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