You have a team of two members and your team is currently
considering entering the product export market with the company's
head office located in Australia. This must be either a brand new
product not currently on the market (for example you can view some
or it can be one you make up, or one that is available domestically
that has not yet been exported.
Your team needs to have the following tasks completed and reflected on a website in order to market your product internationally via the Internet.
â€¢Â Â Â Explain why the product you have chosen is exportable and marketable globally via the Internet,
â€¢Â Â Â Which country do you think would fit best with your chosen product and why?
â€¢Â Â Â Demonstrate that the product has a market potential for the country you have chosen (through appropriate research with references included), and finally,
â€¢Â Â Â Develop competitive strategies, especially, in regard to marketing mix strategies, such as product, place, price and promotion strategies for introducing the new product into your chosen country.
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