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Running head: NBA OVERVIEW1NBA OverviewInstitutional AffiliationNameDate2NBA OVERVIEWNBA OverviewNBA (National Basketball Association) was formed in the United States in the year 1949,which is a professional basketball league that came about by the merging of two rivalorganizations. In the year 1984, the NBA was under the leadership of David Stern, who managedto rebound it and transform it into a successful entertainment company that is recognizedinternationally. Earlier on before his administration, the NBA was a loss-making franchise; thetelevision rating was declining with limited national appeal and low numbers of attendees duringthe league. It was through aggressive marketing that made basketball players like Michael Jordanto be known and thus creating an enormous fan base for a basketball league ("NationalBasketball Association | History & Facts", n.d.).Membership of the NBA is divided into two conferences, which are the EasternConference and the Western Conference. Each of the conferences has three divisions; the Easternconference had the Atlantic, Central, and Southeast divisions while the Western conference hadthe Southwest, Northwest, and Pacifi ...


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