Question
55.Which of the following statements is true about
qualitative research?
A. It provides the marketer with responses that can be
presented with precise estimations.
B. It includes recording consumers’ first impression about
products.
C. It usually involves asking respondents to select a
choice from a set of responses.
D. Data from such research can be easily summarized in
percentages, averages, or other statistics.
E. It is generally associated with survey research that
involves yes or no questions.
56.Which of the following statements is true about
qualitative research?












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