Andrew Carnegie was the owner of the Carnegie Steel Company. He was the first to implement vertical integration in his business. Vertical integration is basically buying out your supply chain to lower your costs. In Andrews case he would buy railroad companies and iron mines. Once he had acquired the manufacturing, raw materials, and transportation that his steel company needed he was able to lower prices and improve his margins. Apple is technology monster. It is a 4-in-1 company. Its a hardware company, a software developer, a services company, and retail store all wrapped into one. Apple controls its user interface through its software company this helps Apple control how customers will see and use their phone, this is something many
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