Read the case found at the end of Chapter 2 in your textbook and
write a two to three page paper on the following questions. Use at
least two additional scholarly resources supporting your
points. a. Identify and develop the service concepts that Bert
Nystrom should deliver in Build-it stores.
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b. What operational challenges does he face in
delivering these services?
Carefully review the Grading Rubric for the
criteria that will be used to evaluate your assignment.










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