Acquisition and International Strategy As competition in most
markets intensifies, firms are exploring approaches for surviving.
International expansion is one of the strategies that have allowed
businesses to escape intense competition. Through global
development, companies can diversify their markets and extend the
reach of their products.
among the firm that has adopted comprehensive expansion strategies
in a bid to broaden its reach and counter competition. Today, the
company has the presence in all major international markets where
it sells its beverage products. While such organizations have opted
to expand their operations into new markets, other firms have
chosen to remain in their original domestic markets. Kohls (a
US-based firm) is among the players in the retail industry who are
facing challenges that the company can address through expanding
into new markets. If the company enters new markets, Kohls will
join companies like PepsiCo that continue to reap tremendous
benefits from their international expansion.
Merger and Acquisition strategy show more content
Such recognition is what informed its pursuit of the business and corporate-level strategy. One of the business-level strategies that PepsiCo has implemented is cost leadership (Ferguson, 2017). This firm usually prices its products at levels that are lower than the price buy competitors, such as Coca-Cola, because it can produce at the lower cost compared to most of its competitors. Furthermore, the company has the option of pricing the same level with competitors to generate higher profits. Through this strategy, PepsiCo has been able to enhance its financial performance. Moreover, thanks to the cost leadership strategy, PepsiCo has developed a competitive edge (Ferguson, 2017). The cost leadership strategy has allowed PepsiCo to penetrate new markets and outperform such rivals as
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