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The purpose of this group report is to develop students’ skills in applying relevant marketing analysis tools. This will enable students to apply learned marketing theories and concepts to a ‘real world’ business scenario within a safe learning environment. More importantly this is a fantastic opportunity for students to develop essential group work skills that are such a necessity in today’s business world.  
Students are to form groups of three to four members and your task is to prepare a 3000 word Market Analysis Report. In this assessment your group should concentrate on the Australian Market within the Retail or Service Industries. Your group then must decide on an Australian Company that you would like to investigate. It is imperative that your group chooses a company that is publicly listed with Australian Securities Exchange website, as you will need to research credible and academic information, available through corporate websites, online databases and government publications. Your task is to read through the scenario provided below and put your marketing consultant thinking hats on



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