Question
Question 6 (CO 1) _____ is the money left over after a
business firm’s total expenses are subtracted from its total
revenues.
Shareholders’ equity
Profit
Inventory turnover
Contribution margin
Asset leverage
Question 7(CO 1) Which of the following statements about
strategy is most true?
By following the best strategy, an organization can be all
things to all people.
Once an organization is focused and has developed goals, it
can then develop its strategies.
Strategic direction must be explicit in order to be set by
organizations.
Strategy is an organization’s long-term course of action
designed to deliver a unique customer experience while achieving
its goals.
All of the above
Question 8(CO 1) A key role of the marketing department is to
allocate financial resources across business units.
set the overall mission of the company.
provide talent management services.
look outward.
assess global political situations.
Question 9(CO 1) Often used interchangeably with vision, a(n)
_____ statement frequently has an inspirational theme.
point of difference
mission
business map
internal situation analysis
CEO’s annual
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