Question 6 (CO 1) _____ is the money left over after a business firm’s total expenses are subtracted from its total revenues.
Question 7(CO 1) Which of the following statements about strategy is most true?
By following the best strategy, an organization can be all things to all people.
Once an organization is focused and has developed goals, it can then develop its strategies.
Strategic direction must be explicit in order to be set by organizations.
Strategy is an organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.
All of the above
Question 8(CO 1) A key role of the marketing department is to
allocate financial resources across business units.
set the overall mission of the company.
provide talent management services.
assess global political situations.
Question 9(CO 1) Often used interchangeably with vision, a(n) _____ statement frequently has an inspirational theme.
point of difference
internal situation analysis
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