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This question is "Some products that are sold to both business customers and consumers originate in consumer markets. What are the advantages and the pitfalls of starting to sell consumer products to both markets- consumers as well as business customers. What are the advantages and the pitfalls of starting to sell business products to both markets- business customers as well as consumers." 1200 words, need references from journal article, books, newspaper, etc. includes examples. In the individual essay assignment students address the following question: Some products that are sold to both business customers and consumers originate in consumer markets. What are the advantages and the pitfalls of starting to sell consumer products to both markets consumers as well as business customers. What are the advantages and the pitfalls of starting to sell business products to both markets-business customers as well as consumers.This assignment expects students to demonstrate their understanding of the essay question and the main issues underlying the topic, provide analytical insights and present argument that is logical,convincing and well supported by theory and evidence. The marking criteria and standards on the next page show that students need to do a good research including a range of secondary sources e.g., books, scholarly journal articles, practitioner articles, internet. Quality of argument and structured discussion are the most important parameters of this assignment .



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