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Assignment 2:Please interview 20 or so consumers about their brand loyalty in the following product categories and collect data on their category purchase frequency, purchase amount, brand awareness in the category, brand purchased most often, level of brand loyalty, reasons for brand loyalty or lack of it, etc.:a. Deodorantb. Chocolatec. Sports shoesd. Chewing gume. Mobile phoneAre there brands or categories for which consumer loyalty is relatively high? How do consumers explain their loyalty or lack of it? What are some conclusions you can draw from your analyses and what do those mean for the brand managers of the related categories? Present your tables of findings and analyses from the interviews as Appendix in your submission Maximum 6 double spaced pages (excluding any appendices if needed) with 12-pt font

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