Assignment 2:Please interview 20 or so consumers about their
brand loyalty in the following product categories and collect data
on their category purchase frequency, purchase amount, brand
awareness in the category, brand purchased most often, level of
brand loyalty, reasons for brand loyalty or lack of it, etc.:a.
Deodorantb. Chocolatec. Sports shoesd. Chewing gume. Mobile
phoneAre there brands or categories for which consumer loyalty is
relatively high? How do consumers explain their loyalty or lack of
it? What are some conclusions you can draw from your analyses and
what do those mean for the brand managers of the related
categories? Present your tables of findings and analyses from the
interviews as Appendix in your submission Maximum 6 double spaced
pages (excluding any appendices if needed) with 12-pt font
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