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Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain how companies from the following industries have used this theory for the pursuit of their businesses:
•    Computer industry (hardware or software)
•    Tourism / hospitality industry
•    Pharmaceutical industry
•    Food / Beverage industry
•    Retail industry
Students should choose 2 industries from the list above and 2 companies in each industry (4 companies in total).
This is a group assignment.  Every member of the group is expected to be able to discuss all areas of the report.  You should meet many times and discuss the issues identified in the report.
Suggested Structure:
•    Introduction
•    Body: a paragraph heading for each of Adaptation, Aggregation and Arbitrage containing discussion of ideas using your research outcomes of the 4 companies studied.  OR you can focus on the industry-level analysis using the 4 companies researched. How has each industry been pursuing some or all the elements of the ‘AAA’ framework? Use the table below as a guide.



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