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Running head: STRATEGIC PLANNING1Strategic PlanningInstitution AffiliationDateSTRATEGIC PLANNING2IntroductionStrategic planning is very important for any organization. It is only through strategic planningthat an organization is able to identify its strengths and weaknesses and at the same time deviseways in which it can expand its activities. It is also through strategic planning that anorganization is able to identify the niche in the market and ensure that they take advantage of theniche to satisfy the needs of the customers. Companies and organization have gone global byapplying the strategic planning strategy to better their organizations.Application of the SWOT analysis to analyze the strategic expansion planTraditionally, Kraft foods concentrated on the American market. This can be attributed to theAmerican culture of taking junk foods and particularly cookies. With time, however, there wasthe need to expand its activities to ensure that the company increased its sales and maximized onits profits. Opening up into new markets can be very difficult especially when these markets havedifferent characteristics from the existing markets. This was the same case with Kraft foods. TheOreo cookies had taken root in the American market.It was, however, difficult to transverse the Indian and the Chinese markets for variousreasons including the cultures of these countries (Morley, 2014). Strategic planning was,however, instrumental in opening up i ...


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