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Running head: ONLINE PRESENCE1Health Care Marketing: How to Improve Online PresenceNameInstitutionONLINE PRESENCE2How to Improve Online PresenceTechnological advancement has seen many organizations adapt to the use of the Internetto improve on their operations. Marketing has particularly taken a new trend with the emergenceof social media. Many firms have taken their businesses online in order to attract a diversemarket base. Social networking sites such as Facebook, Twitter and LinkedIn have become themain platforms for conducting online marketing. With the high number of individuals havingaccess to the sites, organizations stand a chance of getting more customers. However, the abilityto attract a high number of potential customers is dependent upon how often or frequent thefirms social networking site is visited. The company must ensure that the social networkingpages are well designed in order to attract most visitors online. The factors to consider inensuring effective online presence for social networking sites such as Facebook include the coverphoto, profile picture, title of the page, and the number of people liking the site. The factors toconsider for a website include the content, appearance, functionality and the usability. BrightRoads company is not an exception, and in order to improve their online presence, there are keyfactors to be introduced.The first step in improving Bright Roads online presence is to have an advisory tea ...


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