Question
Unit IV Assignments
Unit IV Journal
1. If you were the CEO of an online clothing retailer, how
much emphasis would you place on environmental scanning? What major
threats do you think this industry could face?
Your journal entry must be at least 200 words. No references
or citations are necessary.
Unit IV Project
The company researched was Toyota Motor Corporation
2. EFAS Table
Using the information gathered from your SWOT analysis
conducted in Unit II, create an external factor analysis (EFAS)
table for the company you researched. Use Microsoft Word, or a
similar program, to create your table. It should have five columns.
The first column heading should be titled External Factors, the
second column should be titled Weight, the third column should be
titled Rating, the fourth column should be titled Weighted Score,
and the fifth column should be titled Comments. You may also use
the provided template by clicking here .
Click here to see an example EFAS
table.
1. In the External Factors column, list at least six
opportunities you saw in the company you researched. Underneath the
opportunities, list at least six threats you saw in the company you
researched.
2. In the Weight column, assign an importance factor to each
of these issues. It is important to note that whenever working with
weighted averages, the weight column should always total 1.0, or
100%, regardless of how many factors are included in the EFAS
analysis. It is up to the analyst to decide how much weight each
individual external factor is assigned based on the probable impact
on a particular company’s current strategic position. The higher
the weight, the more important the factor to the current and future
success of the company. An important factor may have a weight of
0.5 (50%), while a less important factor may have a weight of .05
(5%). When all is finished, however, all factor weights should
total 1.0, or 100%. You may not be privy to the exact information
for this company, so in some cases you will need to use your best
judgment. (You will justify your weighting in column five.)
3. In the Rating column, assign a rating factor from 5.0-1.0
(5.0 is outstanding; 1.0 is poor). These ratings are based on the
company’s response to that particular factor. It is your judgment
call on how the company is currently dealing with each specific
factor. Once again, you may need to make an estimate in this area
if you are not privy to all of the information. (You will justify
your weighting in column five.)
4. In the Weighted Score column, multiply the weight from
column 2 by the rating in column 3 to get the factor’s weighted
score.
5. In the Comments column, explain why a particular factor
was selected and how its weight and rating were estimated.
6. At the bottom of column 4, add the weighted scores for the
external factors. Is the company doing better or worse than others
in the same industry? Complete this answer underneath your table.
Format your assignment using APA Style. Use your own words,
and include citations and references as needed to avoid
plagiarism.
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