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Musical artists across the globe have used a multitude of methods to earn money including CDs, vinyls, and cassette sales. Overtime, new forms of profit and exposure have come into the mix. Artists have lost money due to the changes in the music business. New forms of music distribution includes streaming, downloading, merchandise, and touring. Yet, financial needs also play a role within the music business. Financial methods include endorsement deals, sponsorships, and advertising. Each of these methods may benefit the corporations and the artists. Yet, they do not have a positive impact upon the amount artists earn. Therefore, advertisements, endorsement deals, and corporate sponsorships can bring forth inimical results.

In Selling Out …show more content…
She states, "It is now accepted, and even necessary to promote products for sponsors in order to sustain a career in the music business." Describing not only the need of endorsement deals, corporate sponsorships, and advertisements, but it describes how the forms of sustaining a career in the music business have evolved over time. However, these forms of sustaining a music career can cause Brobdingnagian damage to an artist's image. As stated in The Changing Landscape of the Music Business, "when bands take on corporate sponsors they may lose the image they have worked to create." Thus, pointing out that by an artist amending their image can lose their foundation (which is their image and a vital part of an artist's …show more content…
For instance, Jacob Carter states, "A band can make hundreds of thousands of dollars by agreeing to promote a product or license its music for use in advertisements, but there are many ways that this can backfire. Alex Scally, instrumentalist for the indie-pop duo Beach House, notes that when bands take on corporate sponsors they may lose the image they have worked to create." Thus, elucidating that there are cons that must be paid attention to. In the article Selling Out Not Worth the Risk the author Darrius Johnson states, "Over-exposure is a huge risk for popular bands who license out their music as well". This meaning that the choice of an artist to immerse himself or herself in divulgence can destroy not only the image of the artist, but the popularity of the artist (resulting in lack of income as well).

Furthermore, an artist that is to adopt the new forms of earning money can destroy an artist's career. The new forms of earning money (endorsement deals, advertisements, and corporate sponsorships) can and have caused artists to lose income and fans. By signing a contract, promoting businesses and their products, and giving ownership of their music to a music corporationthe career of a musical artist can be demolished. Therefore, artists should

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