Musical artists
across the globe have used a multitude of methods to earn money
including CDs, vinyls, and cassette sales. Overtime, new forms of
profit and exposure have come into the mix. Artists have lost money
due to the changes in the music business. New forms of music
distribution includes streaming, downloading, merchandise, and
touring. Yet, financial needs also play a role within the music
business. Financial methods include endorsement deals,
sponsorships, and advertising. Each of these methods may benefit
the corporations and the artists. Yet, they do not have a positive
impact upon the amount artists earn. Therefore, advertisements,
endorsement deals, and corporate sponsorships can bring forth
inimical results.
In Selling Out
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She states, "It
is now accepted, and even necessary to promote products for
sponsors in order to sustain a career in the music business."
Describing not only the need of endorsement deals, corporate
sponsorships, and advertisements, but it describes how the forms of
sustaining a career in the music business have evolved over time.
However, these forms of sustaining a music career can cause
Brobdingnagian damage to an artist's image. As stated in The
Changing Landscape of the Music Business, "when bands take on
corporate sponsors they may lose the image they have worked to
create." Thus, pointing out that by an artist amending their image
can lose their foundation (which is their image and a vital part of
an artist's
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For instance,
Jacob Carter states, "A band can make hundreds of thousands of
dollars by agreeing to promote a product or license its music for
use in advertisements, but there are many ways that this can
backfire. Alex Scally, instrumentalist for the indie-pop duo Beach
House, notes that when bands take on corporate sponsors they may
lose the image they have worked to create." Thus, elucidating that
there are cons that must be paid attention to. In the article
Selling Out Not Worth the Risk the author Darrius Johnson states,
"Over-exposure is a huge risk for popular bands who license out
their music as well". This meaning that the choice of an artist to
immerse himself or herself in divulgence can destroy not only the
image of the artist, but the popularity of the artist (resulting in
lack of income as well).
Furthermore, an artist that is to adopt the new forms of
earning money can destroy an artist's career. The new forms of
earning money (endorsement deals, advertisements, and corporate
sponsorships) can and have caused artists to lose income and fans.
By signing a contract, promoting businesses and their products, and
giving ownership of their music to a music
corporationthe career of a musical artist can be demolished.
Therefore, artists should
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