Topic ; Consumer Behavior
The final signature assignment for this strategic marketing
course will require research, academic writing, critical thinking,
and analysis on a current issue facing the marketing discipline.
Through this assignment (referred to as the “Semester Paper”),
students will demonstrate their ability to conduct academic
research. The final signature assignment for this course will
require a minimum 20-page (not including cover page, abstract,
table of contents, and references), double-spaced, APA formatted
academic research paper.
The academic research paper will include the basic components
of an academic research paper which requires an introduction
section including the identification of a contemporary marketing
problem, overview of the problem, background, purpose statement,
and research questions, a literature review section, an analysis
section, and a conclusion section.
Please note that this course requires students to focus their
research based on existing research literature from peer-reviewed
articles
20 page (not including cover page, abstract, table of contents,
and references)
APA format Double Spaced
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