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Learning objectives:
2.    Compare and contrast writings by different authors on strategic management.
3.    Explore and apply appropriate strategic management theories to the practical complexities of tourism and hospitality, with a view to proposing workable business solutions.

Assignment 2:     Report (Situation Analysis – Strategic Change – Implementation Plan)

The purpose of this assignment is to practice applying strategic management theory to a real life business situation.  Choose a business you are familiar with that you believe would benefit from the implementation of strategic change, and describe what you would advise the business owner/manager to do to achieve this change.

Part A:
Conduct a situation assessment which includes both an internal audit of the company (resources and capabilities) and an external audit of the greater business environment.  From the gap analysis, develop an option for strategic change (justify your choice) and describe the desired outcomes.

Part B:
Develop the option for strategic change further by identifying an implementation plan (based on a theoretical model) which includes the actions and resources required to achieve the desired outcomes, as well as milestones, and how you will measure the success of the implementation.



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