Running Head: PRODUCT MARKETING AND DISRIBUTIONProduct Marketing and DistributionInstitution AffiliatedDate1PRODUCT MARKETING AND DISRIBUTIONDistribution and promoting products is one of the marketing concepts which play animportant role in competition. The channels used in distribution and advertisement are importantin delivering the message to the intended customers and it is important that the company incursthe least cost possible.Question 1The advert which I have selected is one of the popular footballers in the world known asWayne Rooney. The reason why I have elected this advert is the fact that the message is clearbecause the person on it is a great player and at this time soccer has become one of the mostpopular sports in the world and most people love it. By using a popular sports man the companyis trying to win the hearts of the sports lovers who will be attracted by the images of this player.2PRODUCT MARKETING AND DISRIBUTIONThis advert was mainly used around the soccer world cup period in 2014 when coca cola was themain sponsor of this event.Question 2The advert with the soccer player is meant to catch the high number of soccer fans whowill consume the drinks now that they have seen it associated with what they love. The advertwas being aired at a time when a major soccer event was going on and many fans across theglobe were willing to attend. Being a seasonal advert more and more soccer fans would beattracted by this advert.Quest ...
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