Question
Question 1 (250 words)
Discuss the following scenario: Staff members from the
marketing department of your firm are doing a splendid job selling
products to customers. Many of the customers are so pleased that
they are also buying shares in the company’s stock, which means
that they receive a copy of the firm’s annual report.
Unfortunately, questions sometimes arise that the marketing staff
members are woefully inadequate at answering. Technical questions
about the firm’s financial condition and performance are referred
to the chief financial officer, but the director of marketing has
asked you to write a memo in which you explain the key elements in
an annual report so that marketing representatives are better
prepared to respond to questions of a more general nature.
For your initial post, write a clear, concise memo (no more
than 250 words) that describes the contents of an annual report so
marketing personnel can understand the basic requirements of an
annual report. Reference this week’s readings and lecture to help
organize and explain your thoughts. In addition, answer the
following questions:
Do you think all marketing staff members should be equipped
to speak with the public about the firm’s financial matters?
What are some of the benefits of improving employee financial
literacy?
Question 2 (250 words)
The financial statement analysis is due in Week Six. To help
you begin your preparation of this work, select a company that you
will do the analysis of. Write at least a 200 word summary
identifying the firm that you selected, summarizing why you
selected it, and explaining the items that a financial analyst
might find useful within its Annual Report.
Additionally, read the Forbes article: “12 Lessons from the
Warby Parkers Annual Report
(https://www.forbes.com/sites/rosscrooks/2014/01/30/12-lessons-from-warby-parkers-annual-report/#64dbcc2325f4)”
and explain which of these 12 lessons may apply to your company
selection.
Question 2 should tie into the Financial statement analysis
below (will request in a different post)
Financial Statement Analysis (do not do, just a reference for
question 2)
Prepare an eight- to ten-page fundamental financial analysis
(excluding appendices, title page, abstract, and references page)
that will cover each of the following broad areas based on the
financial statements of your chosen company:
a. Provide a background of the firm, industry, economy, and
outlook for the future.
b. Analyze the short term liquidity of the firm.
c. Analyze the operating efficiency of the firm.
d. Analyze the capital structure of the firm.
e. Analyze the profitability of the firm.
f. Conclude with recommendations for the future analysis of
the company (trend analysis).
Assignment
10-K Ford Motor Company
Review Ford Motor Company’s Form 10-K () for
2012. Explain the purpose of a company’s 10-K and how it interprets
the firm’s financial strength. Write a description of three
important items, including their significance to stakeholders, that
you learned from reading Ford Motors Company’s 10-K for 2012.
Your paper must be two to three pages in length (not
including the title and reference pages) and formatted according to
APA style as outlined in the Ashford Writing Center. It must
include citations and references for the text and at least two
scholarly sources from the Ashford University Library.
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